Education marketing – Act your shoe size, not your age
“In a society built on habits, trends and norms, often the most insightful thinkers are those free from convention – our children.”
Think like children
It’s an odd concept. I’m not suggesting you start throwing tantrums (although we all have that colleague) and I don’t want you to abandon your detailed research report in favour of a colouring book. All I’m asking is that you try to shake off your preconceived ideas.
Take a look at this 9-year-old boy. He is summarising the meaning of life. No small task, yet he is utterly compelling. Why? Because of his devastating simplicity. Just watch it already!
What does this have to do with education marketing?
There are few industries out there where the status quo has its roots so firmly planted in history. The UK’s education system dates back to the late 1800’s and, in principle, it is the same education process today.
The challenge for education marketers is to shake the boat, but not so hard that people start falling off. For years, education institutions have been the pastoral, or adult figures of society – centres of excellence and knowledge. But, just like any industry, it pays to think a bit differently.
Simplify and simplify again
With MBAs, PhDs, Undergraduate and Postgraduate degrees – all with their own study modes – it is hard for a potential student to wade through the noise.
If you asked a child to describe a degree, it would be simple: “You go to university to get smarter, then you get a job when you leave.” We all know it’s not as simple as that … but that is the principle at the heart of education.
It’s not about changing the status quo – It’s about picturing it differently
If you’d like to learn more about the work we’ve done in education, then feel free to get in touch with the team. We love to share!
The SERIOUS team
